Planning to Buy an Engagement Ring? Stop and Watch This First.

How to Give Her the Ring of Her Dreams

2–3× Bigger for the Same Money

(Without Getting Ripped Off)

Free masterclass with British jeweller James Marsh — 35 years in the trade.

Discover the insider truths about diamonds that the industry doesn’t want you to know.

three grey claw bowls

For 35 years I’ve seen couples walk out of jewellers with tiny stones that cost far too much. In this free class, I’ll show you how to get 2–3× more ring for the same budget — without stress or guesswork.

Join The Free Class

that's Changing

How People Buy Diamonds

woman in black spaghetti strap top

The Smarter Way to Buy an

Engagement Ring in 2025

Lab-grown diamonds are atom-for-atom identical to mined. Same sparkle, same fire, same certificates. The only difference is where they’re born. Both lose the same value if resold — but lab gives you more stone, more presence, and more story for your money.

woman in black spaghetti strap top
a silver heart charm on a silver chain
a silver heart charm on a silver chain

Will She Think It’s Cheap?

Here’s The Truth…

Most men worry a bigger lab-grown ring will look “cheap.” In reality, she’ll love it more. Friends notice the sparkle and size — not the origin. Both mined and lab lose the same value, but only one gives her more to enjoy.

woman in red dress holding bouquet of flowers

The Resale Myth

That Costs Couples Thousands.

Here’s the reality: no diamond is an investment. Mined or lab, both lose around the same percentage the moment you buy them. The difference? With lab, you get a much larger stone and far more joy for the same spend.

woman in red dress holding bouquet of flowers
Corvette sting ray emblem on a car
Corvette sting ray emblem on a car

10 Places a Month.

Once They’re Gone, They’re Gone.

Every ring is made in-house by our craftsmen — no middlemen, no shortcuts. That means we can only take on 10 clients each month. Secure your seat at the class now and see how to claim yours.

5-Star Rated by Couples Across the UK

Real people. Real rings. Real service.

Professional, honest, no nonsense. Our lab diamond looks incredible—better than anything on the high street.

Amelia R.

Saved me thousands and made the process stress-free. The ring is stunning.

Tom H.

Transparent from start to finish. The video of our ring being made blew us away.

Sophie L.

I have had several pieces of jewellery made, they are absolutely amazing, I would not go to any other jeweller, they have surpassed my expectations, both in price and timescale. I highly recommend them!

Susan Holness

I can not thank you enough for your help and expertise while making my husband his favourite football team"s pendant

Carole Hughes

They created a beautiful piece of jewellery on schedule and sent a video of theprocess which showed the smelting and creation. It was an amazing feature to be able to see it being made.

Ceri Ryder

We had his racing number 67 made & was blown away with the finished product.It was made beautifully & I would definitely recommend these jewellers.

Ella O-Gorman

I recently approached Blackwell Jewellers in Bexleyheath with a custom design inmind for my engagement ring and a matching wedding band, From start to finish, the service was outstanding-the staff were incredibly polite and helpful

Claire West

FAQs

YOur Questions Answered: Expert Insights for Your Jewellery Needs.

How long does it take to get the ring made?

From deposit to finished ring, we usually allow 2-3 weeks. If you’ve got a specific proposal date in mind, let us know and we’ll do our best to fast-track it. We’ve done plenty for people on tight timelines.

What happens if she doesn’t like the ring?

That’s why we involve you in the design process and give you a professional making-of video. If you’d rather wait until after the proposal to finalise the design, we can set the stone in a simple setting first. That way, she says yes, and then you both design the perfect ring together.

Do lab-grown diamonds really last?

Yes — they’re atom-for-atom the same as mined diamonds. Same hardness, same sparkle, same certificates. They’ll last forever, just like mined.

What if I want a custom design?

That’s exactly what we do. You’re not limited to what’s in a shop window. We’ll sketch, CAD, and show you options until it’s right. All included in the price.

Do lab-grown diamonds hold their value?

No diamond is an investment — mined or lab. Both drop roughly the same percentage the moment you buy them. The difference is, with lab you’ve enjoyed a much bigger stone for the same spend.

Can I upgrade later?

Yes. Many couples start with one ring and later come back to redesign, resize, or reset the stone into a new piece. Because we make everything ourselves, upgrading later is straightforward.

Is there any warranty or cover?

Yes. You get 12 months’ proposal insurance included, covering loss, theft, or damage. Plus lifetime sizing and polishing, so it always looks its best.

What if I can’t pay all at once?

That’s fine. You can spread payments over 3 or 6 months. It only takes a 10% deposit to get started and secure your slot.

How do I know the diamond’s real?

Every stone comes with a IGI certificate, just like mined diamonds. That’s the gold standard of diamond grading worldwide.

What makes this different from buying on the high street?

The difference is how we work. We’re manufacturing jewellers with three locations in Kent, and everything is made in-house by our own craftsmen. There are no middlemen — we source stones directly from the creators and set them ourselves. That’s why, for the same budget, you walk away with a larger stone and a ring that’s built to last — without paying for layers of mark-up.